Mastercard approached Catapult looking for a way to increase engagement with their Innovation Week program, which encourages staff members to take part in challenges, workshops and seminars all based around the theme of Innovation.
In response we created a campaign which saw a temporary TV station broadcasting 24 hours a day throughout the week, featuring live seminars, product demos, workshops and interviews with staff members across the globe, all focused around three main studio locations - Pune, Dublin and New York.
Mastercard approached Catapult looking for a way to increase engagement with their Innovation Week program, which encourages staff members to take part in challenges, workshops and seminars all based around the theme of Innovation.
In response we created a campaign which saw a temporary TV station broadcasting 24 hours a day throughout the week, featuring live seminars, product demos, workshops and interviews with staff members across the globe, all focused around three main studio locations - Pune, Dublin and New York.
Mastercard Innovation Week
Our solution looked to heighten the engagement, excitement and overall participant experience of Take Initiative. Loosely based around a traditional TV ‘Telethon’, we set up a live studio in key locations across the globe broadcast simultaneously to each of the 20 participating locations worldwide.
We created a 24-hour, 5-day schedule which ensured that key content in each location was broadcast live where possible. Where clashes inevitably occurred, we recorded one location to be played back 'as live' at a later part of the day. Pre-event interviews with C-suite Mastercard executives and local team leads allowed us flexibility, and ensured we had 24-hour broadcast content, regardless of local event timings.
Overall the execution was a huge success, with Mastercard staff tuning-in to see content live from offices on the other side of the world. The Take Initiative teams also felt part of a truly global event, with live reports and demos on their projects featuring as key content across the week. Post-event, Mastercard were left with a sizeable amount of recorded content, which they continue to use across staff training and education materials.