Mastercard Innovation Week

Our solution looked to heighten the engagement, excitement and overall participant experience of Take Initiative. Loosely based around a traditional TV ‘Telethon’, we set up a live studio in key locations across the globe broadcast simultaneously to each of the 20 participating locations worldwide.

We created a 24-hour, 5-day schedule which ensured that key content in each location was broadcast live where possible. Where clashes inevitably occurred, we recorded one location to be played back 'as live' at a later part of the day. Pre-event interviews with C-suite Mastercard executives and local team leads allowed us flexibility, and ensured we had 24-hour broadcast content, regardless of local event timings.

Overall the execution was a huge success, with Mastercard staff tuning-in to see content live from offices on the other side of the world. The Take Initiative teams also felt part of a truly global event, with live reports and demos on their projects featuring as key content across the week. Post-event, Mastercard were left with a sizeable amount of recorded content, which they continue to use across staff training and education materials.